Changshu Ecological Leisure And Tourism Development Strategy Research

With the new situation, the social, economic and cultural development of various undertakings, the people's living standards to improve the eco-leisure tourism development has brought great opportunities. Changshu City, relying on its superior geographical location and melting mountains, water, the city as one of the resource base, has won the International Garden City, China Excellent Tourism City and the honorary title, still has Yushan Lake Resort, Shajiabang Scenic Area national AAAA 4 level scenic spots。Changshu received a total of 15,747,800 passengers inside and outside visitors, the total income of 20.368 billion yuan of tourism in 2010, the tourism industry in the national economy becomes more and more improved. Despite the ecological and leisure as the main characteristics of the rapid development of tourism in Changshu City, but there are also have so many problems of development of the tourism industry, such as leading tourism products'radiation is not enough , tourism industry consolidation is not enough, tourism functions attractive is not enough, and many other tourist image issues, there is a great gap of development and quality grade eco-leisure tourism between Changshu and other eco-leisure tourism areas.In response to these problems, this paper get eco-leisure tourism development as study object, through in-depth analysis the resource base and source characteristics of Changshu eco-leisure tourism development, evaluate of the advantages and constraints of tourism development objectively, and then confirm the domestic high-quality ecological leisure tourism destinations in the strategic target, puts forward the industry diversification, industrial interaction fusion, regional competition and sustainable development strategy, Based on the above analysis ,this paper search for elements support system, policy support system and organization support system of Changshu eco-leisure tourism to escort healthy and sustainable development of Changshu eco-leisure tourism.The main contents are as follows:1. Comb domestic and international tourism development strategy and leisure tourism development to provide a reference for this study idea. 2. Summarize and evaluate the objective reality in Changshu eco-leisure tourism development of the resource base and resource characteristics of the way through the questionnaire survey characteristics of the tourism market demand empirical analysis, and on this basis, do the matching analysis of the market demand for travel and Changshu tourism product development;3. On the basis of the status development of the Changshu tourism industry, this paper use of SWOT analysis method, in-depth analysis the inherent strengths and external opportunities and threats and challenges of the eco-leisure tourism development in Changshu City to pointed out the direction of eco-leisure tourism development strategies;4. Based on the above analysis, study strategic positioning and strategic choice of the initiatives carried out of Changshu eco-leisure tourism development deeply;5. Analysis tourism elements support systems, organizational support systems, policy support system of Changshu eco-leisure tourism development deeply.