The Research Of Leisure Tourism Development In Langfang City

With the development of economy and society, tourism has become an importantrequirement of people’s lives. According to World Tourism Organization’s global survey,within the next10years, people evolved in social work will have more than50%of their timefor recreation each year. Thus, recreation will be an important part of our life. Leisure tourismis a good combination of leisure and tourism and many developed countries have alreadyentered this era. More than30years since reform and opening, China has achieved rapiddevelopment of tourism and has grown from a country rich of tourism resources into a bigtourism country. Travel demand in China is experiencing a shallow ‘looking-around’ tourismto leisure travel style where people can relax, participate and experience at the same time.Leisure tourism is increasing its proportion in the tourism market. A leisure-based travel timeis coming and leisure tourism is a must on the way of Chinese tourism development in the21st century.Langfang is located between Beijing and Tianjin, belonging to the Hebei province leisuretourism industry area around Beijing and Tianjin. Langfang has rich and unique tourismresources as exhibition, spa, golf, rural culture, heritage, folklore, ecology, shopping, learning,etc. and has great reputation among all visitors. Establishment of the development orientationof "Bohai leisure and business center", the concept of the "modern leisure city" and themodern tourism orientation of "exhibition, leisure, vacation" point out the clear direction fortourism in Langfang. How to better develop, integrate, and use the tourism resources inLangfang, how to attract domestic and foreign visitors, especially visitors from Beijing andTianjin, how to promote tourism development and serve the local economic developmentbetter, are important issues placed in front of us.Leisure tourism in Langfang began in the90’s. It has various forms and quite goodaccomplishment. Also, it plays an important role in promoting regional economicdevelopment, industrial restructuring, promoting urban construction, etc. However, Langfanghas low levels in the understanding of leisure tourism, product development, product management and research and is less competitive than the developed domestic leisure travelareas and has less influence. How to use its own advantages, seize the opportunity toaccelerate the development of its healthy tourism and achieve the goal of "leisure andbusiness center around Bohai area," is the purpose of this study.This report is based on extensive collection of references, the understanding the status ofdevelopment of the domestic and overseas leisure tourism industry, and the reviews ofdomestic and international leisure and tourism research. It also deeply makes clear thesignificance of leisure tourism research, the relationship between leisure and tourism, thedifference between leisure tourism and traditional tourism, the concept and feature of leisuretourism etc. Through the in-depth research to master the leisure tourism resources and touristsmarket conditions.Using comparative analysis, quantitative and qualitative analysis methodand many other kinds of research methods, we have found many advantages anddisadvantages, also, opportunities and threats about Langfang’s leisure tourism development,And then We put forward the orientation for leisure tourism of Langfang. Also the nine maindevelopment strategies, which is: to make use of the functions of the government; to Pave theWay for the leisure tourism development; to enhance the leisure and tourism environment; toraise leisure awareness; to guide the rational leisure tourism consumption; to do the planningscientifically, rational development of leisure tourism products; to follow the market rules anddevelopment of the potential of leisure tourism projects;to intensify propaganda andinnovative promotions; to improve industry management, to improve service quality; tocultivate talents rapidly; to improve the tourism facilities and tourism service support systemconstruction; to strengthen the leisure tourism scientific research, and to promote thetransformation of scientific and technological achievements.