Based On 4C Theory's C2C E-Business BJD Clothing Marketing Srategy

Recent years,with rising living standards．people are no longer limited to theconsumption of clothing for themselves．and has been extended to pets and even dollsBJD(Ball Jointed Dolls)as a young fashion-loving,has formed a new consumption．Because of its consumers around the world,and small number．with the greatadvantage of e-business,BJD and its clothing sales has been rapid development．Meanwhile．with the development of the Intemet．e-business in China hasbecome a widely accepted way of doing business．C2C mode in which the personale-commerce activities are becoming more frequent．have formed a considerable scaleWe knew the BJD industry'S consumers are young and Iiveing in scattered,smallnumber personalized significantly．fashion and strong spending power．groups andthe consumption habits relatively'stableand and SO on．particularl3'suitable fo,'e-business．and C2C e-commerce has become one of the main mode．BJD as a new thing．especially in China．its research has just started．Japan as acountry,of origin of its modem sense,has more books In e-business．current domesticfor the 4C theory bias theory studies．on this topic areas．combined 4C theor3 ande-business,and applied to BJD clothing marketing did not find．This Thesis．the maintheory is hou'tO use the 4C doing e-business marketing activities．The main content of this thesis．first discusses the definition of e-business．development,classification and characteristics of the concept or C2C e．businessSecondly discussesthe basic strategies ofthe 4C model in e-business marketing theory using,methods and approaches．Thridly,discussion the BJD'S concept and production．and its industrial development；furthermore．the characteristics of the BJD。S consumergroups were analyzed,domestic BJD clothing consumption,BJD clothing'S aestheticorientation and categories of its style．Finally,though the MIYA BJD Stores C2Ce-business'S practice．discusses how to ues the 4C marketing theory effctivly in theC2C e-business。S．This thesis。S locus is based on the author'S own practice．MIYA BJD Stores as aplatform to study how to use the 4C marketing theory．in C2C model e-business toopen up the market．discussing how can an entrepreneur engaged in the storesbusiness...