| Kouhe cement Co.ltd of Xifeng county established in 1964, located in industry area Anmin town Xinfeng county.The company have two production lines, annual production is 500 thousand tons.The product besides supplies local use, but also sells to places such as Jilin, Heilongjiang, belongs to the medium scale enterprise in the cement profession.At present the policy of government stimulated replacing the out-of-date production line with the advanced one. The merge and acquisition have occurred. The multi-national cement groups have entered Chinese market one by one in past years. Facing severcompetitions, the Kouhe cement Co.ltd of Xifeng County must do a series of strategic management to build the core competence, get competitive advantage.Taking Kouhe cement Co.ltd of Xifeng county as the researching object and employing basic theories of strategic management, the article make a comprehensive analysis and research to internal and external environment confronted by the enterprise,sum up opportunities and ventures together with advantages and disadvantages of Kouhe cement Co.ltd, and brings forward schemes and implementation proposals.The article may offer some useful reference to further development of domestic cement enterprise. Particularly the analysis to operational model of cement enterprise has a significant reality means. |
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