Corporate Social Responsibilty: The Foundation Of Food Enterprise's Public Relations Practice In China

In recent years, food safety issues have occurred in China endlessly, and even most of Chinese well-known food enterprises have been involved in these issues. In addition to our country's inadequate laws and regulations on food safety, Chinese food enterprises which are lack of corporate social responsibility (CSR) may cause this situation to a large extent. The enterprises and companies have been closely related to the society since they were established; so that the so-called publics which mean humans live in the society are the foundation of the enterprises or companies' survival and development. Chinese food enterprises which are lack of CSR would possibly destroy the relationships between the enterprises and the publics who are the foundation of them, and what's worse, that would make it so difficult for these enterprises to practice their public relations.Modern Public Relations have always put emphasis on the CSR, and theories about PR and CSR have developed simultaneously for these years. Relations Theory which has become a new theoretical paradigm in the field of PR theory provides a possibility that the PR practice can involve CSR theoretically. James Grunig pointed that the core of PR is relationships and excellent public relations are supposed to enhance the relationships between enterprises and publics, which will be beneficial to the enterprises' development.Both the PR and CSR have paid much attention to the publics' interests, and whether an enterprise's PR practice is effective is due to the public's attitude. Relationships between the enterprises and the publics are not only the target of the enterprises' PR practice, but also the content of their PR practice. Chinese food enterprises could create a virtuous environment for their growth by means of the CSR-based public relations practice. This essay used China's food safety issues in recent years as its starting point, and this essay was supposed to analyze the CSR-based PR practical strategies for Chinese food enterprises by learning excellent PR practice of foreign food enterprises.