Based On Value Chain Research, Nanjing, Centralized Payment Cards

Along with the city card technology continues to improve, the application areas of the industry continues to expand, city cards can provide a full range of services. The public traffic electronic payment, electronic payment, shopping and leisure of public utilities such as the payment of small areas of consumption development is rapid. The overall industry application domain expands unceasingly, in order to bring the market opportunities and challenges, but also for enterprises to enhance the value created a very large space. By the previously scattered money paid to by city card for funds centralized payment management, both for the convenience of the public, for the government to acquire the relevant information of the city provides an effective way for the enterprise, but also bring the huge development space.The city pass card how enterprises in a market as the main condition how to pass centralized payment, in the value chain links to find the links of creating value, to obtain the competitive advantages of enterprises, improve the competitiveness of enterprises, so as to improve the enterprise value target, be placed in front of the enterprises is an important issue.In this paper, the theory of value chain and the pass card centralized payment and other related theoretical basis, through the Nanjing pass centralized payment the main content and effect of research, based on the value chain through card company funds centralized payment idea and implementation plan, and how to enhance the cost advantage, maximize profits, to enhance the value of enterprises seek the train of thought and experience, and for the same industry in the development of enterprises to provide a reference and draw lessons from.