Shuangliu Ccb Optimization Business Model Of Small Business Credit Research

As an important part of the national economy for the dynamic economy, SME has played an important role to employment, technological innovation, increase tax revenue,etc.Due to historical, institutional, policy environment and many other reasons, demestic SME faces problem of financing universaly,and the development and growth funds are a major bottleneck.The ShuangLiu branch of China Construction Bank located in country of Shuangliu, one of the hundred countrys of China,and of the first in western of China.Facing to SME,which has been development rapidly, and been eagering to finance,as the old business model of the lag, The ShuangLiu branch of China Construction Bank is unable to meet demand and win the market. Therefore, it is imeperative that optimizing the business model, carry out specialization management and standardized operationThe purpose of this article is that to study credit business model to SME of the ShuangLiu branch. By studying the shortcomings of the original models,clearins objectives for market segmentation and customer orientation, establishing the specialized and centralized business organization and the standardized business processes, improve marketing services capabilities and the supporting management measures, The ShuangLiu branch is trying to change from a mechanism to establish sustainable development in business credit model of SME in future.