For Solution Of Small And Medium-Sized Manufacturing Enterprises XNL Company Business Model Optimization Research

With the continuous development of social economy, especially gradually improve and mature market economy, competition within the market also continued intensifies, the focus of innovation in this process started from technological innovation, organizational innovation and management innovation to Business Model Innovation change. Business model is a relationship that contains a series of elements and conceptual tools to clarify the business logic of a particular entity. It describes the company can provide customers with value and the company's internal structure, partner network and relational capital (Relationship Capital), etc. to achieve (the creation, marketing and delivery) elements of this value and generate sustainable profits income. Business models for any enterprise is critical, it directly determines the company's own profit model and development model, In the long run, business model innovation is considered the highest form of competition in the enterprise, but also is considered to be the highest form of business innovation. For the development of enterprises in terms of business model innovation is critical, it can enhance the competitiveness of enterprises, promote the industrialization of new technologies, allowing companies to better adapt to the changing industry environment, and enable them to better seize market opportunities. Therefore, the business model for enterprises, especially SMEs, to study innovative mechanism has a very important practical significance.Firstly, the relevant researches on the enterprise business model innovation of the sort, then the theoretical foundation for the enterprise business model innovation mechanisms were introduced, including the business model innovation theory, value chain theory, the theory of open innovation, manufacturing services theory, etc., to study the full text laid the theoretical foundation. Then, the article on small and medium manufacturing enterprises constitute business model and compare the characteristics of a centralized business model. On the basis of earlier studies on the article to XNL company as a research object, discusses the company's existing business model attributes, including the target market and customer value proposition, output form and service, profit, cooperative networks the composition and cooperation mechanisms. Based on the theoretical research and empirical analysis, the article from repositioning customer value, innovative products and services, from product supply to customers to provide integrated solutions to problems, innovative profit model, to establish the value of segmentation mechanisms and efficient network architecture, building collaborative four aspects of the network relationships XNL company's business model is proposed to optimize the design and its implementation. We hope this research for a better understanding of business model innovation mechanism for SMEs, and actively promote SME business model innovation can play some reference and reference.Through this study reached the following conclusions:fierce competition and declining profitability of small and medium manufacturing enterprises Forced to adjust its business model, small and medium manufacturing enterprises to change the plight of the current business mode, you can select manufacturing services of the road, not only offers traditional production, but also to provide a package of customer-oriented solutions and services; small and medium manufacturing enterprises need to reposition customer value, based on customer needs to develop its own products and services, and create greater added value, improve their profitability, and through the integration of industrial chain should try to reduce intermediate links, to improve their ability to control and profit control chain.