Research On Supply Chain Competitive Advantage Evaluation

Since the reaction of traditional competitive pattern to market has become more and more slow and passive, its defect and flaw has been exposed increasingly. The"zero-sum game"relationship between upstream and downstream enterprises has gradually evolve into the strategic partnership of"cooperation, trust and win-win". Supply chain competition has become more furious. The importance of supply chain has been widely accepted by practitioners and academic researchers. Especially when it comes to twenty-first century, there has been more and more researches on supply chain performance and competitiveness evaluation. In this case, learning how to construct and manage supply chain, how to achieve and remain the competitive advantage of supply chain is becoming more and more important. Also, researching on the influencing factors and evaluation system of supply chain competitive advantage is very necessary.The research domestic and overseas of the supply chain competitive advantage and its construction factors and the relationship between them which complicated are singlehanded and there are few research which are all-out. The overview of research on the development history and content of supply chain evaluation is presented, which is based on the analysis of relevant domestic and overseas references. The primary methods and evaluation indexes of supply chain evaluation were summed up and analyzed. Then this thesis pointed out some existing issues to be solved in the evaluation system. The Interpretative structural model of the origin of supply chain competitive advantage were worked out, which were on the basis of plenty research of the supply chain competitive advantage and its construction factors and the relationship between them, as well as retracing traditional enterprises and present evaluation of supply chain competitive advantage . After that, RCV evaluation model based on resource advantage, synergy and value advantage were constucted and its corresponding evaluation index system were set up. At last, the constructed evaluation system was analyzed and studied by the method of questionnaire surveys. Besides, fuzzy integral was applied to evaluation model to solve problems. All in all, this paper provided an integrate and operative evaluation system for supply chain competition advantage evaluation as a consultion. Therefore, It has important theory and practical significance.