| At present, the global design community is undergoing a from the transformation of "matter" to "strategic design" revolution. The combination of design thinking and technological thinking through viable strategic design results into the value and market design and the future life of the masses linked, allowing designers to enter into a new broad field. Design more and more for some "big issues" provide a viable strategy. Design extended to provide a systematic solution strategy contributed to the state that contains the "objects" and "service" from the provision of "optimal" design.A new socialist countryside construction focused on in this paper is to use the design of creative thinking to consider the current social problems in rural areas as a brand image to integrate China's vast rural resources, an attempt of a new development strategy for the construction of the new rural . Contrast to enterprise and urban development, brand image import, its as a reference, import brand image strategy in the new rural construction.Geographical point of view into the brand image strategy is to rely on the formation of local background, as well as local background of all material and spiritual resources, and implement specific development of the main support in rural areas where the characterization of system elements, and extracted with regional characteristics of the new rural symbols.Unique geographical concept of the new rural and characterization of recognition elements, the creative industries need to import the new rural industrial structure from the perspective of creative industries into the construction of new rural brand image, to extract a variety of space sensory labor practices, cultural and historical elements such as agriculture, the agro-industry service industry opportunity to connect the industrial chain formed through the design of fermentation with the industrial and service industries. Under the guidance of the premise of the concept of brand image system of the new rural rich geographical representation of system elements into industrial opportunity, thus derived from the specific "products". The brand image of the new rural eventually take the form of tourism products to show in front of consumers so that consumers into the new rural and appreciate the new countryside, truly realize the value of the brand image of the new countryside.In the process of building the brand image of the new rural, integrated media, which runs through around the concept of the new rural system, the geographical characterization of the brand image of the new rural space, sensory, cultural, behavioral adjustment of industrial structure optimization, the form of a product to achieve a new The value of brand image in rural areas, this process must be coordinated to a variety of means of communication to carry out integrated marketing, so as to effective and coherent manner to convey a clear, clear, and the consistency of the new rural brand message.The design of rural tourism process is exploratory, approached into the new rural easier to detect and solve problems. Finally Wuxi Yangshan import the object of the brand image of a new rural strategy to try to integrate its resources for tourism products to enhance the brand image of Yangshan. Really play the energy of the design to a design perspective, open new avenues for the development of new countryside in China, and promote the overall sustainable development of the new rural construction to further enhance the overall image and strength of rural China. To promote the new rural economy and promote each other and a virtuous cycle, a positive role in promoting social development. This is the prospect of the design to the designer's functions and objectives. |
