The Research Of Rural Creative Tourism Development

With the upgrading of China's comprehensive national strength and the improvement of people's living standard,tourism has gradually become an indispensable part of people's daily life.Especially in recent years,the party and government attach great importance to rural tourism,it become a new bright spot in chinese tourist and residents' consumption hot spots once again,showing a vitality.Related projections indicate that by 2020,the number of rural tourism in China is expected to exceed 20 million person-time,rural tourism comprehensive revenue will exceed 1 trillion yuan.However,from the "mass tourism" era into the "public leisure","personalized experience" era,the demanding of travel become increasingly diversification,personalization,life-oriented,as the main feature of traditional sightseeing leisure rural tourism can not fully meet the demand of tourists diverse experience,rural tourism urgently seek a new growth engine.Innovation the development model of rural tourism,developing more creative,more life experience rural tourism products become the objective needs of the development of rural tourism in the new period.Creative industry rising from the mid-1980 s,has effectively promoted the social economy development.The United Nations statistics show that creative industry is growing at 10% per year on average,has been accounted for 7% of GDP,and exceeds the growth rate of GDP.The 21 st century,the world into the era of creativity,"creative city","creative industry parks" and other creative elements everywhere.The development of creative industries is changing people's lives,also bringing new opportunities and new development model to the development of tourism.Creative tourism and creative tourism industry,as the new product of creative industry and tourism industry blending,has injected new vitality to the tourism industry in the new period,is becoming a "double gen"(innovation and entrepreneurship)era,the new trend and new way of tourism industry development.However,how to fully combine the creative tourism and rural tourism to promote rural tourism development,both in theory and in practice is a new attempt,it is an new field that worthwhile to explore.In view of this,the article based on the system perception of creative tourism and profound grasp of the current situation of the development of rural tourism of our country,combined with the domestic tourism market demand situation and the policy-oriented of the national tourism development,system analysis and discusses the necessity and feasibility of creative tourism development in rural areas,on the basis of summarizing the existing creative tourism development modes,put forward the main ideas,the main modes and the main countermeasures of rural creative tourism development in the new period,it has a certain guiding significance to promote transformation and upgrading of rural development and rural tourism creative both in theory and practice both in theory and practice.