The Theory Of Brokerage Business Competitiveness Promotion For Gold State Securities

The Chinese stock market has made great progress in market capacity, variatiesof transaction and paticipants of the market behaviour in more than two decades. Theatrraction of the market has been strengthened and advantages of resource distributionare emerging. With the overall opening of approval for business aprtment andtransaction commision, cometitions among agents of different securities company aregetting hotter, differences among the operating performance of securities trader andtheir competitive power are great on the structure of participating agents. As theobject of the study, Jinyuan Security company is a national comprehensive one builton the basis of restructure of Hainan Securities, and ranks in the downstream level. Ithas been in a passive condition in the intense competition for lack of uniquecompetence, and its market share cannot be effectively promoted.With the interpretation of foreign and domestic mainstream theories of securitiesbrokerage business competitiveness, and understanding of the development, strategicorientation and competitive approaches of foreign advanced investment bank, thethesis studied and analyzed the formation of their competitivness, also analyzed theouter competitive environment and internal management of Jinyuan SecuritiesCompany, who belongs to medium-sized and small stocks, combining with thedevelopment status and policy environment of Chinese capital market, revealed itsdeveloping opportunities and challenges. By looking for problems and elementsrestricting the long rapid development of Jinyuan Securities Company, the thesismade out thoughts and ways to solve managing problems of the Company, so to findsolutions to promote its business competitive power on the basis of advancedexperiences from other companies.Through analysis of the managing course of Jinyuan Security Company, thethesis found negativer factors blocking its development, inculding unreasoning managerial structure, imperfect internal organization, low capacity of human resourcemanagement, single service and product, etc. Combining with its own managingcharacters of Jinyuan Security Company, the thesis tried to analyze means and waysfor upgrading business competitive power of the company under the broadbackground of development of the society and the industry. On the basis of examingproblems throughout its development, the thesis put forward individualized solutions,emphasized on improving concepts and methods in system innovation, productinnovation and culture innovation, hoping make the Company a position in thecompetition by restructuring its competitive power and enlightening the similarcompanies, thus presenting realistic significance for the study of competitivenesspromoting ways for small and medium-sized security companies’ business.