| Auto after-sales service industry is booming that is part of auto industry chain. The stores containing car word have sprung up. from specialty stores to chain stores. The former specializes in a single market segment such as auto supplies, tires, professional maintenance, car membrane, auto parts and so on. The latter is chain-like management such as quick repair beauty chain and auto supplies supermarkets. From the law and practice of the market development in the developed coastal area and abroad, auto after-sales service industry is a treasure and the business opportunity.The competition of auto manufacturing has heated up. but the profit distribution in manufacturing and after-sale presents thirty-seventy situation. Post-market of automobile is a bridge between consumers and producers that contains a variety of service. It has the characteristics of complex industrial chain, wide range and development potential.This paper prents the current situation and trend of the post-market of automobile at home and abroad. The writer chooses ZhiXin JingDian car company as a case combined with the development of chengdu area. The conclusion is that chain operation will be the inevitable trend of the development.By the comparison analysis of the outstanding companys in ChengDu. this paper argues that the comprehensive service system is imperative, including car sales, quick repair and beauty, insurance, used car etc. It is also the premise of the development of scale, brand and industry chain.This paper uses the related theory of management such as4P theory, SWOT theory. potter five forces model etc. This paper summarizes advantage and makes up deficiency by comprehensive analysis of the case company, in order to provide some references for people who would like to open their own businesses. |
