Market Development Strategy And The Automotive Value Chain In The Automotive After Extended Research

Since 21st century, with the development of national economy and the steadyimprovement of people's living standard, more and more people will purchase cars,people would like to consider how to upkeep their loved cars. The market is competitiveand the possessions of cars are sharp increasing so that the profit of auto industry istransferring to trade, in a complete mature international auto market, the profit of carssales and fittings supply constitutes 40％in the profit of the whole auto industry, but theprofit of after-sale services,such as:repair, upkeep, accounts for 50％or 60％. Withthis trend, there are several changes as follow: the value chain of auto productiondoesn't end at selling. On the contrary, it can extend to a larger range. In the mature autosales, fittings account for 39％, production constitutes 21％, retail makes up 7％,services holds the share of 33％.Therefore, the capacity of automobile after-sale servicesmarket is very large, a considerable market prospect is waiting for exploiting.This article concludes some strategies and devices about developing automobileafter-sale services market and extending the value chain of vehicle productions byinvestigations and studies. This article chooses Nanjing and Jiangsu TianhongAutomobile Trade Lit. Cop as the example, proposes some suggestions and devices. Thestudy is divided into four chapters:The first chapter chiefly studies the present situation of domestic and abroadautomobile after-sale services market.Firstly, it describes the origin and development ofautomobile after-sale services market, defines the concept and content of automobileafter-sale services market. Then it portrays the circumstances of after-sale servicesmarket in the U.S.A., Canada, and Japan.After having a search,it arrives theconclusion of what the current situation of domestic after-sale services market is,analyses its features and problems.The second chapter is the trend analysis about the strategies of reclaiming theautomobile after-sale services market. In the first place, it introduces three tendencieswhich come from the international markets. Then it gives readers details about how todevelop auto after-sale services markets by the means of growth stages, brand-oriented management, chain administration, the patterns of annexation, the variety of shops.The third chapter provides the prospect by the means of analyzing the currentsituations of auto after-sale services markets. The chapter analyses its opportunitiesand crisis, concludes some strategies and devices about extending the value chain. Atlast, confronting the increasing development of domestic automobile market andafter-sale services, it suggests that Chinese automobile after-sale services marketshould establish the system of service with governments.The fourth chapter takes Jiangsu Tianhong Automobile Trade Corporation anddiscusses how to develop the business of auto after-sale services. The chapter introducesthe general circumstances of Jiangsu Tianhong, then gives strategies in the aspects ofafter-sale development. And at last, takes Jiangsu Tianhong as an example, states somestrategies and devices of stores development.