| The ways that commodity produced and saled have been changed with the development of economic, more and more new commercial forms appear. Thebulk supermarket is one of the new forms. It is be famous with it's appearance and booming development. The bulk supermarket is a retail forms that the goods sale and storage both in one place,the bulk supermarket is called "Quantity selling" in Japan and TaiWan,it have a many superiorities just like large scale,low input and low price. There are many kinds of goods can be choosed by customer freely, in the use of modern computer technology, the good's purchase, sale and storage are managed reasonably, To facilitate people shopping and improve the enterprise's marketing management level, Is a very popular operating mode for customers.With the constant updating of information technology, a new business model appears--E-Commerce. The traditional enterprise is no longer the only choice for consumers, manufacturers, wholesalers, retailers, individual users can complete the transaction through the E-commerce, the transaction is not restricted by time and space constraints, the information update speed up, communicate more convenient, so that businesses and consumers have interactivity which the traditional mode lacks. Because of its shopping convenience, rapid communication, good service, E-commerce is developing rapidly in china. This provided a market for more business opportunities, many enterprises have entered the area of Electronic Commerce:manufacturers of online direct marketing, tourism industry develops electronic booking platform, enterprises marketed through DM start an online store and so on. The bulk supermarket also face many problems, how will the platform to expand, make their own superiority and the modern information technology together, transform their traditional mode of operation.The bulk supermarket operating mode is analyzed, to research it's development status, operating characteristics, management style and so on. To analysis the E-commerce business model. To elaborate the domestic and foreign electronic commerce development present situation, the advantage and problems. E-commerce has been impact the traditional enterprise,the bulk supermarket should be take virtue of its advantages, low price, convenient services,a good market infrastructure, pefect logistics distribution and stock management system, to combin with E-commerce to expand their sales platform, to develop online supermarket and to improve management of suppliers by means of advanced technology. In order to meet the needs of enterprise strategic planning and implementation of the maximum to meet the needs of the market, should choose a variety of electronic commerce operation mode to create suitable enterprise own characteristic and style.In this paper,take the example of a more successful Chinese native bulk supermarket--WUHAN ZHONGBAI bulk supermarket, analyzing it's operation mode and the changes to E-commerce, E-commerce implementation process, problems and future development trend. This article analysis from the bulk supermarket operation model, E-commerce different operations mode, and combin with bulk supermarket own actual situation, find conjunction point with E-commerce, research the new operation model.This article is divided into six chapters, it is constructed as follows:Chapter1, introduction. Chapter2,a summary of bulk supermarket.Analysis bulk supermarket's development and characteristics.Chapter3,a summary of E-Commerce. Analysis it's operation mode and characteristics. Chapter4, the operation mode that E-commerce combin with bulk supermarket. Chapter5, WUHAN ZHONGBAI bulk supermarket's Management Model and it's E-commerce application.Chapter6, summary and prospect.Summary and recommendations to the full text, and analysis development trend in the future that bulk supermarkets combine with E-commerce. |
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