The Research On The Development Of Tea Culture Tourism In Fujian Province

With the development of tourism, changes in tourists'consumer trends, cultural tourism is growing in popularity and favor. With the high-grade culture and the unique charm of the tourism products have a near-monopoly status in the market competition, as the key to the development of the tourism industry.China is the hometown of tea culture. The long history, breadth and depth of tea culture is having a profound impact in the world. Fujian is the most representative provinces of Chinese tea culture,"World tea look to Chinese, Chinese tea look to Fujian", The abundant tourism resources of Fujian Tea Culture are had to Chinese and foreign tourists longing for. Therefore, this article is studied on the development of tea culture tourism in Fujian Province. This paper briefly outline the concept of tea culture tourism and tea cultural tourism resources, summary the tea culture tourism research in current domestic, analyze the purpose and significance of this study. With a view to study the adoption of this article is contribution to the development of theory for Fujian tea culture tourism. On this basis, this article started on the development of tea culture tourism in Fujian Province. First of all, the existence Fujian tea culture tourism resources are investigated and evaluated; Secondly, the tourist market of Fujian tea culture tourism resources are investigated and analyzed by questionnaire. Finally, based on the analysis of resources and tourist market, this article proposed the corresponding strategic choices and strategic countermeasures on the development of Fujian tea culture tourism.