Study On The Green Supply Chain Management On The Efficiency Of The Equipment Manufacturing Enterprises Performance

Facing the ever-increasing environmental problems and energy crisis, andthe stern laws and regulations on environmental protection promulgated by thegovernment, the enterprises should take the effects of the production onenvironment into consideration and implement green supply chainmanagement by combining environment management with supply chainmanagement, which may enhance the competitive of enterprises, resolve theenvironmental problems, and thus, contribute to the implementation ofsustainable development strategy called for by the government. Therefore,how to implement green supply chain management to gain competitiveadvantage and enhance the performance of enterprises has become a hugechallenge facing the equipment manufacturing enterprises in Chang-Zhu-TanRegion, and even all over the country.Based on theories of green supply chain management, competitiveadvantage and statistics, this thesis, taking the equipment manufacturingenterprises in Chang-Zhu-Tan Region as the sample, studies theinterrelationship among green supply chain management, competitiveadvantage and firm performance of enterprises by theoretical and empiricalresearches.According to literature review, the thesis introduces the definition andcontents of green supply chain management, summarizes the status quo ofrelated research at home and abroad, and discusses the future research trend.Further, the thesis analyzes the interrelationship between green supply chainmanagement and the competitive advantage and performance of theenterprises, and put forward the research framework and hypotheses. Based onthe questionnaires mailed to the equipment manufacturing enterprises inChang-Zhu-Tan Region, the thesis develops the measurements of green supplychain management, competitive advantage and firm performance. Through the data analysis, green supply chain management is divided into four factors:green manufacturing, green purchasing, green marketing and green logistics.The competitive advantage includes two factors: general competitiveadvantage and environment-friendly competitive advantage. The performanceinvolves financial and non-financial performances.Then, through descriptive statistics analysis and correlation analysis, it isconfirmed that green supply chain management and competitive advantageand firm performance are significantly correlated. By One way ANOVAanalysis, it is obtained that firms'nature and sales income have significanteffects on green supply chain management. On this basis, using multivariatelinear regression analysis, the thesis determines the effects of green supplychain management on competitive advantage and firm performance, and thatall factors of the green supply chain management have significant effects oncompetitive advantage; however, green marketing has no significant effect onfirms'financial performance. Finally, according to the above conclusions, theproblems are pointed out in green supply chain management of equipmentmanufacturing firms in Chang-Zhu-Tan Region, and suggestions are putforward to provide helpful references for the implementation of green supplychain management.