The Research On Competitive Strategies On Chigo Central Air-conditioners

Central air-conditioners, one of the main branch industries of air conditioning, have maturely developed and become stable. In 1930s, it was the American enterprises that brought the air conditioning equipments and technologies into China first. In 1950s, based on the technologies of the former Soviet Union, China has its own enterprises for producing central air-conditioners to provide services in special areas. From then on, central air-conditioners and the central air conditioning industry have gone through a long way and developed slowly. Until the year of 2000, the market capacity of central air conditioners in China has only 100 million RMB. In recent 10 years, with the rapid development of China's economy, central air conditioning industry has an explosive development while the market capacity has grown in a wide margin. Until the year of 2010, the industry capacity has unbelievably grown to about 45 billion RMB. What dazzling us is not only the rapid enlargement of the market capacity, but also the competitive behavior of related industries, such as the high level of cross-industry mergers and acquisitions, strategic alliance, industry value system structure adjustment, the overall arrangement of the products and so on. All these show us that the competing enterprises are using the strategic skills to arrange our central air conditioning industry.As one of the private enterprise representatives under the rooted background in China's Pearl River Delta region, Chigo Air Conditioning Company has been engaged in central air conditioning industry for some time. Recently, Chigo Air Conditioning Company is accumulating and adjusting resources so as to take a big movement to develop central air conditioning industry. Based on the associated parts of the original main business, Chigo Air Conditioning Company's massive input to the central air conditioning industry belongs to the attack behavior of the challenger. Chigo Air Conditioning Company must put forward corresponding business strategies, make full use of the original advantages, form the long lasting and competitive advantages in the new area, take actions to get the industry profits. The research on the competitive strategies of Chigo Air Conditioning Company plays an important role no matter on giving the growth reference for the private enterprises under rooted background, but to promote the business of Chigo Air Conditioning Company.