Channel Incentives To Enhance The Manufacturing Competitiveness

Uninterruptible power supply (UPS) auxiliary power supply of computer peripheral equipment. Compared to the host computer, UPS 1990s the domestic market is relatively quiet, the market largely Eaton, Schneider, Hills-based manufacturer of several brands control. After 2000 profits fell due to a computer host, UPS increased the total product demand and China's accession to the WTO and many other factors, many domestic and international UPS manufacturers have joined the competition in the industry, market competition becomes increasingly fierce.In this paper, Eaton as the object of study, detailed analysis of the Eaton's internal and external marketing environment of the current situation and problems faced by the channel. But also for the overall marketing distribution channels in the strategic positioning and value of an overview, analysis of the distribution channel modes and functions. Then the channel development and management were analyzed:from the actual point of channel management and channel incentives to do a detailed study, and the Eaton distribution channel status quo and development trend of in-depth analysis, the corresponding channel development, and reform ideas. In the factory is facing price competition, pressure and channel value-added service transformation under pressure, summed up in order to achieve the manufacturer, channel, three-way win-win end-users for the purpose of channel management ideas.In the increasingly competitive local company case, as multinational companies on how to place in the Chinese market, this article attempts to give a relative idea of possible channels to solve, and hope for the UPS industry related companies to provide certain reference.