Baotou City Taxi Industry Business Model Research

Since the reform and opening up,with the rapid development of national economy, In Baotou City taxi industry comes into being,develops from small to large,finally has become an important part of passenger transport system in the city. At the same time it expands the social employment. In this paper, the business model of Baotou taxi industry is researched deep in order to provide the scientific basis for the healthy and sustainable development of Baotou taxi industry.In Baotou City Taxi has diversified business models, such as the individual operation, the affiliated business and the bus public business. But the individual business is main business model. The operation and property rights of individual business mode are owned by the individual. Responsibilities, rights and interests are uniform. The management right of affiliated business model belongs to the company. Vehicle property is owned by the individual. The relation of property rights is not explicit and labor relation is not certain. The operation and property rights of the bus public business mode all belong to the company. Responsibilities, rights and interests are uniform. Company and driver are employment relationship. Compared with the affiliated and bus public business mode, the individual operation mode is more popular with taxi drivers, and the goal of the most drivers trying to pursue.Although the individual business mode is pursued by the taxi driver, there are obvious disadvantages. The operation right of individual ownership leads to speculation. Many owners put operation right as a kind of investment tool to gain exorbitant profit by private speculation and subcontract rent-seeking. It creates a new exploitation and labor disputes and results in unstable operation behavior. The company is just a intermediary service organization. The organization is a large number, small-scale, scattered, low efficiency, serious toll , poor service and ineffective management. As a result the company does not perform duties and is difficult to manage. In view of the current main problems of Baotou City taxi industry, on the basis of respecting the objective laws of market economy and the level of economic development, Combined with the inherent characteristics of the taxi industry, It should be implemented mainly that optimizing the business model, improving the management mechanism and enhancing the quality of service. The first is to optimize the business model:Competition in a variety of business models,survival of the fittest. To make best use of the advantages and bypass the disadvantages. To improve the individual business model. Entity of shell company and briefcase company. The second is to improve the supervision mechanism: To relaxe controls of operation mode, quantity and price. To perfect supervision regulations. Conversion of supervision department to the administrative unit. The third is to enhance the quality of service.