Market Access Of Network Car And The Future Operation Model Of The Taxi Industry

Network car is the product of integration with mobile Internet technology and traditional industries.Network car service has not only met the travel needs of the public,but also opened up a new field of service.However,the network car deeply shocked the foundation of traditional taxi market,therefore,different social sectors have many disputes about its development.The government has quantitative restrictions to traditional taxi and makes corporate management for it,so the taxi price is high and it is difficult for people to take a taxi.Which support the market access of network car and make it profit.The access of network car has much influence on traditional taxi,both of them form a larger conflict.Along with the policy,network car has a legal status,but the government has a clearly tendency to restrict its development.Which lead to Legally registered network cars decrease a lot and have more illegal network cars,so the policy can not effectively solve the problems of traditional taxi market.As a starting,this article analyzes that after network car entering the taxi market,what impact will it have on traditional taxis?what kind of business model should both network car and traditional taxi carry out?If they should take the same or separate business model.Above of them are worth thinking and researching.It is significant to study the market access of network car and the future operation model of taxi industry.On the one hand,It can meet the passenger's difference consumption demand,improve the driver's income level,and improve the overall welfare state of the society.On the other hand,It can provide advice for the government to manage the taxi industry scientifically,so that the network car and cruising traditional taxis can be integrated into the market.The research methods used in this paper are mainly case analysis and hypothesis reasoning.Because the data about the network car is difficult to obtain,we use the relaxation hypothesis to construct the model when discussing the impact of network car market accessing.When analyzing the taxi operation model,mainly use case analysis to analyze the advantages and disadvantages of each model,and construct the model to reveal the best one.First of all,this article briefly discussed from the concept of network car service to its characteristics and advantages,and analyzed the issues of operation system in the traditional taxi industry,then analyzed the motivation of network car market accessing with game theory,sharing economy,the long tail theory.Secondly,on the basis of market expectations that the network car market accessing makes and combined with empirical analysis.From theory and practice to illustrate the future taxi industry will implement individualized management,put forward the policy choice is that the government will cancel quantitative restrictions of the taxi,change corporate business model,implement individual operation model,establish taxi service companies and strengthen safety supervision of taxis.In this paper,the main contribution is to consider network car when analyzing taxi industry,and it makes clear rules for the research object of this paper.It also takes into account how the cruising taxi and network car should be coordinated on the future taxi market,and the government should how to manage the taxi industry.