Alongside The Sea Tour Area Old-age Visitor's Satisfaction Studies

Tourism as an important social and economic activities, since the fifties of last century, unprecedented global economic and social development, a direct result of the quality of life of people place great change. Income levels increase, the increase in leisure time, causing people outside the field of material life for the pursuit of the spiritual level. People out of everyday living space, into the countryside, remote or even the pursuit of more exotic natural and cultural customs, history, folk culture, experience different from another round of daily life experiences and fun, tourism has become a modern world of fashion.The aging of the population has become a global social issues in 2000, our country has entered the race ahead of the society. The aging of the population brings not only social problems, but it also brings great old market, with the elderly disposable income increased year by year, physical enhancement, leisure time increasing, the tourism desire also gradually enhanced, which will form the relatively large elderly tourism consumption market. The senior tourists market is one of our country's tourism market, it is very important branch of enormous market potential, but the tourism development in China, such as the current situation, there is serious lag the elderly consumer demand for its setting, old people for the tourism projects and tourism service with more dissatisfied point and complaints.Based on the study of scenic tourist experience, this paper discusses the theory point of aged tourists Angle, this seaside tourism scenic experience marketing and scenic spot problems in the brand construction in China rich scenic marketing theory. Then, taking as samples of GuangXi tourist attractions in BeiHai, comb university study income and expand their theory knowledge, based on the questionnaire investigation, and strengthen its feasibility analysis, to construct a set of tourism experience research complete system, hope to GuangXi in other areas in China of BeiHai and the development of seaside tourism industry make reference to at the same time, improve their ability of analyzing and solving problems.