A Comparative Study On The Differences In Satisfaction Of Chinese Tourists To Thailand

Tourism is one of Thailand,s important pillar industries.Every year,a large number of tourists from all over the world come to Thailand for sightseeing and tourism,which brings great economic benefits to Thailand and creates many employment opportunities.Among the many foreign tourists,Chinese tourists are of great significance to the development of tourism in Thailand.Since 2012,China has ranked first among the Thai source countries,and the number of Chinese tourists visiting Thailand each year has reached tens of millions of people.The development of tourism in Thailand,in addition,tourism as a comprehensive industry,its rapid development has brought good linkage benefits to the development of related industries such as accommodation,transportation,catering,service and manufacturing industries.Thailand’s Grand Palace Bangkok and Lam Island Pattaya are internationally renowned tourist attractions.The Grand Palace in Bangkok is the best preserved,largest and most ethnic palace in Thailand.It is known as the“Thailand Art Encyclopedia”.Larn Island is the closest tourist island to the capital Bangkok.It is best known for its sunshine,beaches and seafood.It is known as "Oriental Hawaii" and has a large number of Chinese tourists.However,there are few comparative studies on the satisfaction of Chinese tourists visiting Thailand.In order to ensure the stability of Chinese tourists,better provide tourists with satisfactory tourism products and services,meet the tourist needs of Chinese tourists,and develop tourist satisfaction.The comparative study of differences has important practical and practical value for the sustainable development of tourism in Thailand.Prior to research,a literature review has done about tourist satisfaction.A questionnaire-based survey was conducted among Chinese tourists in the targeted region.The survey includes demographic information and satisfaction level of Chinese tourists.While the survey includes information such as accommodation,eatering,food,transportation,and safety,and the data were collected according to research design from the targeted population and data were analyzed by using SWOT.After research found Overall satisfaction of the Grand Palace in Bangkok is higher than the scenic spot of Pattaya Sands Island.Tourists’ activities on the scenic spots of Pattaya Larn Island,Tourist facilities,Low satisfaction in transportation,etc.Bangkok Grand Palace needs improvement in the explanation of attractions.I feel that the tourism content of the Grand Palace is relatively simple.A comparative analysis of the satisfaction of Chinese tourists and the development trend of tourism,At the end of the paper,suggestions for improving the satisfaction of Chinese tourists in the Grand Palace area of Bangkok and the scenic spot of Lam Island in Pattaya.Including:(1)two attractions to learm from each other(2),Increase understanding of Chinese tourists;(3)Improve product and service quality.(4)increase publicity efforts.(5)Launching discounts for Chinese tourists.The results found that the satisfaction level of Chinese tourist was higher on the Grand Palace than the Larn island.The findings of the research have the real implication to the Thai tourism and in the improvement of scenic spots in Thailand,along with this,improvement of the services to all these spots for the attraction of the more number of tourists to Thailand.The better services not only help in the more strong relationship between the two countries but also will help to attract tourist from the world.