| Since the 1990s, the eco-tourism has been rapid spreaded in China as the fastest growing forms of tourism. Therefore, eco-tourism development issues caused the domestic scholars attention. Eco-tourism is a kind of continually and harmonious ecotourism activity, which takes local natural resources and human resources as the base. Eco-tourism is not in order to develop the economy at the expense of the ecological environment. through the appropriate and orderly development of tourism, tourists enjoy vivid and specific ecological education, and enjoy the natural scenery pleasure.Finally it realize the organical unification of economic benefit, ecological benefit and social benefit of local economy. The Poyang Lake is the largest freshwater lake in the Yangtze River, which plays an important role in flood storage and regulation. It will contribute to enhancing regional economy and state ecological safety. In recent years, the Jiangxi Provincial Government has made important decisions, put forward a idea that constructing Jiangxi Province into tourism and leisure "back garden" of residents of coastal areas. The Poyang Lake as the core of the Eco-economic Zone, taking Poyang Lake city circle as the basis, ensure a high degree of economic unity of ecological civilization and economic civilization. The development of eco-tourism is beneficial not only to adjust the industrial structure and speed up poverty alleviation in the Poyang Lake Ecological Economic Zone, but also to protect the local ecological environment and promote economic development. The development of eco-tourism may promote the rational distribution of scenic attractions and improve the behavior of tourists, and may improve the overall level of service and promote a rapid and sound development in tourism industry. In this context, it has important significance to study eco-tourism in the Poyang Lake Eco-economic Zone.In this essay, this study is based on the basic theory of eco-tourism and all kinds of researched results of domestic and foreign, combined with the characteristics of eco-tourism resources of the Poyang Lake eco-economic zone. The essay uses relevant knowledge of Tourism,management, economics, ecology and other disciplines, which use many research methods, such as the documentation,field investigation,case analysis and empirical Analysis.The essay discusses the definition of eco-tourism, and analyzes the characteristics and development principles of eco-tourism. Taking advantages of SWOT Analysis, The essay analyzes the strengths, weaknesses, opportunities and threats of eco-tourism development in the Poyang Lake eco-economic zone, and then focus on the eco-tourism development model n the Poyang Lake eco-economic zone; Finally, The essay researches eco-tourism development model of Linchuan spring by empirical research.This essay argues that it is fit to greatly develop eco-tourism,because there are resources,geographic and policy advantages in the Poyang Lake eco-economic zone. But there are some disadvantages:the lack of overall planning of eco-tourism area, the insufficient capital investment, the personnel shortages and the inadequate brand management mechanisms. The essay builds eco-tourism development model in Poyang Lake eco-economic zone, which includes six aspects: product development, brand marketing, eco-tourism investment, community involvement, environmental protection and ecological compensation model.The essay Puts forward that it is need to develop the leisure travel, eco vacation travel and other folk customs eco-tourism products, ecological tourism brand marketing should consider brand positioning.image design and the service of marketing popularization. There are three financing Channels:direct government investment, foreign investment and community participation in investment in order to solve the problem of inadequate funding. The essay three forms of community participation, such as community residents participate in eco-tourism development decision-making, participate in the distribution of benefits and participation in protection of ecological resources; The essay proposes the concept establishing eco-environment compensation and protection mechanism. |
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