Ningbo "Shi Mao Recording" Old Brand Marketing Project Feasibility Study

China has a long history, many old brands, but retained the old brandmanagement benefits are not much better, accounting for only one-tenth. Socialdevelopment today, "old" have not merely a trade name, brand, every family of asingle point, he became an integral part of China's traditional culture. Retention,development of old, in a certain sense, is the inheritance and development of ourtraditional culture. If a country and a nation does not have its own culturalcharacteristics, all external things, like do not have their own history, then the countryhas. In recent years, protection of time-honored are growing ever louder, countries aremore and more attention to mining, protection and development of the old brand.Ningbo is a historical name, "Oriental trading ports," said. For many years, alarge number of scattered in folk traditional craft enterprises in Ningbo, have the oldset of relevant features, but due to goubushang of Chinese old standards, lack ofGovernment protection and appropriate support, gradually disappearing, particularlyregrettable. At present, Ningbo Trade Bureau has carried out a series of measures toprotect the old brand. However, Government measures alone is not enough, you alsoneed to brand our companies marketing concept, making the old brand.Ningbo mentioned in this article "Shi Mao recording" hotel was founded in 1937,having had "cylinder duck dog" and "East of Fuyuan" as famous, had gone awaybecause of various reasons. In this article, this old brand marketing research, for theprotection and development of Ningbo and the old national brand providing somereferences, to the revitalization of China's time-honored brand.In this paper, an innovative idea is in brand marketing and project managementtheory, ideas, methods of project management to operation of a brand's marketing.Run project management in turbulent environments project coordination withdynamic control of and unique project goals is very effective. In dealing with changesin the global market, project management plays a key role. It through a temporaryspecialized flexible organization, to efficient project planning, organization, guidance and control, to achieve the dynamic of the whole process of project management andcomprehensive coordination and optimization of project objectives. I think, enabledon the old brand marketing project management, we can yield unexpected results.Many enterprises at home and abroad in terms of marketing project management thereare many successful cases.