M Hotel Project Construction Feasibility Study

With the development of China’s national economy and the arrival of the "New Normal" period, the country’s emphasis on tourism is more and more obviously, the strength of support for the development of tourism is becoming more and more large. Tourism industries are gradually changing ideas from simple sightseeing to leisure vacation travel, and begin to utilize resources comprehensively. And with continuously improvement of living standard, people use more money for travel, and their tourism consciousness also gradually strengthened, the travel demand is rising. M hotel is in function transformation and implementation area of Zhangjiajie tourism planning, which is based on natural resources such as hot springs, and located on international high star-rated leisure and meeting hotel for development and construction. Thorough investigation and scientific prediction, this paper discusses the necessity and environmental feasibility of the project construction, the project application and extensity of market, the design of advanced and applicable, and the economic profitability and possibility, so as to use local tourism resource and provide comprehensive and objective basis for project investment decision.Firstly, it analyzes basic construction situation of M hotel project, including its environment and background, and analyzes its SWOT. Secondly, it analyses market feasibility of M hotel project. Through the analysis of the regional market supply, regional hotel market demand, and M hotel market competitiveness, gains the market feasibility conclusions. Thirdly, it analyzes design environment feasibility of M hotel project. Through the analysis of overall architectural elements and style, hotel interior design, gains the design feasibility conclusions. Fourthly, it analyzes financial environment feasibility of M. hotel project. Through the analysis of income and spending details, income and expenditure prediction as well as the internal rate of return, gains the financial feasibility conclusions.