The Study Of User Experience Quantification About Moving Reading Equipment Based On The Situation Of Female College Students

Mobile reading is a new way to read, now it has a civilizing influence on people's reading habits changing, the mobile reading market attracted widespread attention. The level of reading experience determines the merits and life cycle of mobile reading devices. However, the user experience is almost reflected the users'subjective perception and feelings, the researches about how to accurately assess the value of user experience is few, especially in the field of mobile reading, the subject is challenging and has research value. This topic exploratory research user experience quantification of mobile reading devices.The study bases on cognitive theory and the situational context concept, sort out the theory of situation, the user experience quantification, Select one of the target user groups about mobile reading-- female college students, analyses the group identity, consumer psychology of female college students and the status of the mobile reading market. And then based on three points given by situational theory of this study , Supplemented by lifestyle survey method (observation), fully reproduce the real feelings of the user reading experience. Base on interviews and observations ,the final questionnaire designed. Questionnaire has two purposes, first determine user experience evaluation factors about mobile reading devices of female university students , analyse the main factors affectting the value of the reading mobile user experience and sub-projects included by each main factors with factor analysis, principal component analysis , then named each of the main factors . The second is to determine the weight of each sub-factor.The issues at last find out ten main factors affecting female college students on mobile reading devices experience:1) hardware factor, 2) software factor, 3) style factor, 4)additional functional factor, 5) flip operation factor, 6) purpose factor, 7) situational factors, 8) personal factors, 9) hand-held factor, 10) the source of contents factor. As well as the sub-projects included by each main factors. Total 46. Obtain mobile reading devices design strategy directing for female college students from analysis. Meanwhile, combine fuzzy comprehensive evaluation method, divergent use the user experience quantitative methods, Provide valuable research ideas and methods for mobile reading devices experience evaluation and design improvement .