Research On User Experience Strategy For Mobile Social Applications

Due to the progress of intelligent devices,social networking revolution has been triggered.Mobile social networking is rapidly infiltrating into the contemporary people's life through the development of mobile devices.Social networking has entered a new stage of development.The busy pace of life not only does not play down the need for social interaction,but because of the convenience of mobile social interaction,its daily role is more and more important.Users' social needs are constantly satisfied,and new demands are emerging.Users keep in touch with friends and expand their network with strangers,and human life is becoming more closely related to social development.Nowadays,mobile social networking applications are very similar.All kinds of mobile social networking applications emerge in an endless stream.How to identify their location and stand out among many similar products is the focus of attention of every application developer.Based on a number of related psychological knowledge and the market situation of mobile social networking applications,this paper studies user experience strategy,and confirms user experience strategy framework with examples.There are three main dimensions of the study of user experience strategy from the perspective of Psychology:motivation theory,social psychological theory and cognitive psychology.Cognitive psychology plays an important role in the improvement of user experience,and the theory of motivation reveals the impact of application from design to operation on user behavior and user psychology.The author describe the full range of the three dimensions of mobile social application users,based on user survey on the analysis of factors affecting the user experience and promotion strategy,combined with a comprehensive analysis of the actual cases,finally gives designers a feasible strategy and application method of user experience.