The Research On The Business Model Innovation Of Green Real Estate Enterprises Based On Customer Value

In the context of deterioration of global environment, the Chinese government has begun to make changes and has adopted sustainable scientific development model to contribute towards the progress both in economy and society, which has already taken the place of traditional ways with the price of excessive consumption of resources. In China, sustainable development has gained the attention from all trades and professions. As high energy consumption industry, the real estate is costly not only in the disposable investment when building, but also in the whole product life cycle, including the processes of use, maintenance and removal. Many real estate enterprises have been aware that the sample development model failed to meet the new scientific concept. Therefore, the transformation of being green becomes an inevitable choice for all these enterprises. However, many contradictions have been revealed at the same time, especially the conflicts among the profit demands of companies, the saving needs of resources and the consumers'expectations of minimizing costs, which even becomes the major obstacle in the development of green real estate. Based on customer value, this paper designs the business model of green real estate enterprises from the point of view of companies, which in order to solve the bottleneck problem and finally achieve the win-win situation socially, economically and environmentally.Firstly, this paper starts from the basic theories related to business model innovation, green real estate, customer value and innovation. It forms the following conclusions on the basis of existing literature:Defining the concept of business model; Revealing the structure of business model system and the innovation connotation of that model; Summing up the development process of green real estate and defining the concept as well; Clearing the concept and characteristics of customer value.Subsequently, on the basis of theoretical studies, through the questionnaire, the use of statistical software in combination with statistical methods to analyze the survey results, the formation of a green real estate companies in the composition of the customer value system, and to study the influencing factors of these elements, through the analysis of the factors to explore the path of green real estate business customer value innovation and propose innovative strategies.Subsequently, based on the research of theories, it forms a system on customer value of green real estate enterprises by analyzing the survey results of questionnaires with the help of statistical software. After studying all the influencing factors which have an effect on the system, this paper explores the path of innovation on customer value and proposes strategies to achieve that for green real estate enterprisesFinally, it researches the subjects of value network of green real estate enterprises and describes the relationship amongst them, which is helpful to put forward a brand new business model named system locking on the basis of value network of those green enterprises.Meanwhile, key factor method has been applied on the design of customers, shareholders and suppliers in business model, and it is expected that the new business model is able to achieve the interiorization and locking in green real estate enterprises. In the end, some suggestions are proposed on the business model innovation for those green companies with a real case.