The Real Estate Company's Products - Service Green Sustainable Innovation Model

Real estate is an essential element of people's lives as the basis for all economic activities and the carrier, but also the basic elements of social production. and now under the guidance of national policy,its development must change the high input, high consumption, high pollution and low efficiency model, real estate companies need to develop products-Service green sustainable innovation model to meet the current needs of the community and realize its sustainable development. Therefore, this article is based on the previous theory of innovation of enterprises, green innovation theory and services, focusing on the real estate enterprise products-Service green sustainable innovation model selection and evaluation discussions, mainly to study the following aspects.First, according to product innovation, service innovation, green sustainable innovation theory, the article establish a basic concept about real estate enterprise products-services innovation and products-services green sustainable innovation, that is, real estate enterprise products-Service green sustainable innovation refers to that the real estate enterprise in a fairly long period of time, put in including an advanced green products, green services and other factors of production elements, the production conditions of the introduction of new combination of production and management system for real estate and continuing through the market access to effective activities or processes. It includes green-style innovation, green technology innovation, green environmental innovation, green building design, green property management services and green lifestyle services in six aspects. With products-comprehensive service, efficiency, and green, and sustainability and real estate enterprise products-Service sustainable innovation of multi-type, multi-project cluster dynamic system characteristics of several aspects of integration.Secondly, referent service innovation about of the four-dimensional model to build products-services continued innovation green four-dimensional model, a detailed analysis of this framework, as the four-dimensional system degrees. Including customer interface, green products-services, products-service model of choice and the implementation of groups, the four dimensions of interaction are mutually affected. In the real estate enterprise products-Service green sustainable innovation model, at first enterprises should establish the "customer-center" business ideas, through the implementation of customer-oriented business strategies to develop real estate enterprise products-service green sustainable innovation in accordance with the change of customer demand for housing green products-services. Under the competitive environment,Continuous products-Service Innovation Development is the most important way to implement the strategy for real estate enterprises, organizite and implement sustainable products-to develop innovative services to provide guarantees for the implementation of the final found for the real estate business and the successful development of the return value. And use the indicators to establish the weighting system were the product-a comprehensive service, green, and sustainable evaluation criteria.Finally, the Institute establish the above theoretical model, and select the outstanding real estate products in Yunnan Province-Service projects-Xingyao New Asia Group's Sport City as a case to study, and analysis of the corresponding customer interface, as well as products based on its own characteristics-Service green sustainable innovation model, and their organizations outlined the status of implementation. Accordingly, the use of established real estate enterprise products-Service green sustainable innovation model evaluation criteria, through expert survey methodology and weighting of the indicators Xingyao Sports City, New Asia Group of products-services, green and continuity aspects of the construction of corresponding quantitative evaluation, and finally get the corresponding conclusions and its future development based on the evaluation results.