Innovation And Exploration Of Industrial Real Estate's Business Model

With the development of the economy and urbanization,and affecting by the policies and regulations of the government and macro-economy,industrial real estate was blooming in recent years.It's development and investment keep growing fast.On the other hand,combining real estate and business,industrial real estate requires the strength of resources integration and a strong ability of commercial operation,which means choosing a suitable business model is the key to sustainability of real estate companies.As the growth of internet technology and changing customer needs,the weaknesses of traditional business model have been exposed.As a new way of business thinking,internet is all over the place.Under this new world,the study of industrial real estate and business model via internet thinking is extremely important to the diversity of industrial real estate and business model theory,which is also meaningful to development of real estate companies.This article will first deal with the definition and key components of business model.Later on,analyze the current business model of industrial real estate on Value Networks perspective by combining trait of real estate market;Afterwards,it will also explore new business models of industrial real estate based on internet thinking.And in the meanwhile,by studying the case of business model of Huicong Jiadian City,it will come to a conclusion which is industrial real estate has to innovate business model via internet thinking in order to create value and have sustainable development.