Third-party Online Payment Core Competence Evaluation Based On BP Neural Network

Based on core competence theory, Using the five forces model and value chain theory, Thispaper established a The theoretical system of third-party online payment enterprise's corecompetitiveness; On this basis, this text has analyzed the elements of third-party online payment thecore competitiveness of enterprises and given the third-party online payment enterprise's corecompetitiveness evaluation index system; BP neural network model is used to evaluate the corecompetitiveness of third-party online payment enterprises.Starting with Research Summary of the domestic and foreign third-party online paymentcompanies, combining China third-party online payment industry characteristics, Third-party onlinepayment enterprise is described In some respects, including definition and nature, business model,the profit model and corporate value. Using Porter's five forces model and value chain model, thetheoretical framework of the core competitiveness is set up. Then according the Present Situation ofthird-party online payment companies and based on the theoretical basis of the core competitivenessof enterprises, the establishment of the five forces model and value chain model for third-partyonline payment companies. On this basis, from three elements of resources, capacity andenvironmental, the influence elements of third-party online payment enterprise's corecompetitiveness are discussed in detail；According to the index system design principles, combinedwith the third party online payment enterprises core competitiveness of the connotation, featuresand influence factors,10indicators build into evaluation index system, Including capital,management team, staff quality, user to override the number, the company's brand, corporateculture, market share, revenue growth, innovation ability and integration capability.This paper selects nine enterprises to do empirical research by BP model, BP neural networkmodel is used to quantitative identification of the third party online payment enterprises corecompetitiveness. Studies have shown that: compared with the traditional linear model,BP evaluationmode is more dynamic and self-learning nature, the error evaluation of the results of small, highprecision, fully reflects real situation of the third-party online payment enterprise's core competence,for third-party online payment to build the core competitiveness of enterprises to provide abenchmark, while the third-party online payment company for quantitative evaluation of corecompetencies has opened up a new way.