Marketing On Research Strategy Of Saint Limited Company In Xinjiang Area

Lubricating oil is the face of the terminal channel customers and consumers, inall of the petrochemical products in the emphasis on brand products, customers in theselection of lubricants, attention to the brand of the highest. At the same time thelubricating oil has also been used to open other multinational companies of nationaloil market leading products and tools. As of2006, China's refined oil retail marketliberalization, foreign to the shell, Mobil, total of a series of foreign brand products toenter the market in Xinjiang. While the domestic petrochemical and oil in the GreatWall and the Kunlun also comprehensively in Xinjiang terminal market layout.Urumqi Saint Company is the United States Gulf Petrochemical CompanyLimited in Xinjiang at the end of2011the newly established new lubricating oilproduction and sales as one of the company. A new company in Xinjiang to opensales situation, and at the same time, face domestic and international competitionchallenge? Although the United States Gulf Petrochemical Limited company "gulf"brand lubricants from1998to enter the Xinjiang market has a history of nearly14years, but the Saint company to new market brand in Xinjiang market open marketsituation still requires a detailed marketing strategies to meet the Xinjiang market.Saint company produced a series of brand lubricants in the fierce market competitionto win market position, the Saint company lubricants marketing must be attached tothe important topic.This paper takes Xinjiang lube industry development situation in Xinjiang as theresearch background, lubricating oil sales as the research object, from the research ofXinjiang oil market proceed with, the use of modern market6P and6C marketingtheory, based on the selection of products, price, channel expansion, theimplementation of marketing, public relations and personnel the execution of6Pdetailed analysis, but also from the customer's point of view, cost control, througheffective communication with customers, in the face of market competition, findbusiness opportunities, respond to changes in the market for6C layout, on the Saint Company lubricating oil in the Xinjiang area marketing undertook the system studies.This paper is divided into four parts: the article firstly introduces the background,purpose and significance of the study, and the related literature was reviewed, then thearticle analyses the Saint company lubricants in Xinjiang market marketingenvironment, from Xinjiang 's external political and oil sales situation to currentXinjiang market economic environment, and product needs technical environment tothe consumers of oil product demand environment, and the use of SWOT analysis wasused to determine the competitive advantage of the enterprise, competitive inferiorposition, opportunity and menace, and the company's strategy and internal resources,external environment organic union. Therefore, clearly identified company resourceadvantage and defect, understanding company faces the opportunities and challenges,for the development of the company's future marketing strategy has the veryimportant significance. On this basis, the article on the Saint company lubricating oilin the Xinjiang area marketing strategy are discussed, analyzed the Saint companylubricants in Xinjiang marketing strategy and marketing objective is determined, andthe market marketing combination strategy to choose. Finally the article puts forwardthe Saint Company lubricants in Xinjiang market marketing implementation andguarantee measures.Finally the article puts forward the Saint Company lubricants in Xinjiang marketmarketing implementation and guarantee measures. Through this research, the resultsof this study hope to the Saint Company in Xinjiang marketing strategy to play areference role, at the same time,Chinese oil lubricating oil sales enterprises and otherChinese lube industry development to provide certain reference.