The Lubricants Marketing Strategy Improved Research Of SUPERCHEM Surface Chemistry Company Limited

China is a big country lubricant production and marketing, competition in the domestic oil market daily incentive. Competition in the high-end lubricants foreign brands monopoly, Mobil, Shell, the market share of foreign brands up to80%. PetroChina, Sinopec lubricant market in the mid-range, with a certain degree of competitiveness, share of about50%of the market share, the low end of the market were occupied by private enterprise. From a profit point of view, it is mainly in the high-end products.The lubricants market now is from confusion to integrate a state, including two major oil companies to set up a special oil company, the production and sales of unified integration, increase brand awareness. Lubricants market as a whole space is still great, but to occupy a large profit margin is not an easy task, the lubricating oil profits are mainly concentrated in the high-end products, especially high-end products, high-end products and brand building density can not be separated. Thus oil marketing will not happen overnight; it is a long-term process of building.SUPERCHEM Surface Chemistry Company Limited lubricants marketing strategy research came from all aspects of the research. First, the problem of the status quo of the lubricant market at home and abroad, expand pave the way for the latter problem. It followed by SUPERCHEM Surface Chemistry Company Limited marketing status quo and problems. The status quo of the company’s marketing strategy improved. Elite chemical marketing status quo, there are some problems that need to be improved. Improvement of marketing strategy, through the analysis of the macro environment and micro environment given a clear environment, the market environment is more or less affect corporate marketing strategy formulation. STP and4P theory analysis clearly elite chemical improvements in the marketing strategy, and the corresponding improvements. Finally, it based on the above analysis, the paper given from the macro to the relevant proposals made by sound management.