Value Of Design Management In The Corporate Strategy

With economic development, business is increasingly competitive. Enterprisedevelopment and growth is no longer rely on a simple copy to copy. Establish their ownunique brand is the maintenance of the fundamental guarantee of a strong construction.Enterprises each project involved in the project, design, implementation processdisciplines and areas: market research, market analysis, the research of productiontechnology and productivity, the integration of financial budgeting, human resources,strategic planning, copywriting, creativity, execution, implementation of the programapplication, service, customer feedback, the design of sum up and so on. Standing onthe height of the development of corporate strategy, we look at the design, it should be asystem of strategic activities, it relates to corporate branding, marketing strategy,product development, every aspect. Scientific and effective completion of the activitiesof this system, we must plan a reasonable and orderly organization, careful managementand effective control of every aspect of the activities. This is designed to manage themeaning of existence.From the nature of the design with the aim of the enterprise resources, includingtechnical, human and material resources, funding through a series of innovativeactivities will translate into useful products or services in the form. Therefore, thedesign can optimize existing products in the enterprise, but also for companies to createnew products.Design and management, design management business or enterprise managementdesign? In this paper, we will do the analysis and study of the system.Design management throughout the entire design every detail of the project in thestatus of strategic guidance throughout the design project. Design management is theheart and soul of the design activities and design activities, it provides a careful andsystematic planning, co-ordination.