Product Innovation Strategy Study Of "FH" Factory

With the gradual transition from planned economy to market economy and the gradually easing of international situation ,the assignments of models of space weapons are relatively reduced, therefore, the problems of survival and development lay bare in front of the people who are engaged in space industry. Although the reform and innovation of the enterprise will face many difficulties and obstacles, and even probably lead to business failure, using the experience, which is traced to the planned economy, and lack a spirit of reform and innovation, to manage an enterprise which is facing the fierce market competition, will with no doubt lead to a failure. Saying from a large extent, in this highly competitive society, only reform and innovation is the opportunity for the survival and development of enterprise.In the past few years, through the innovational practice in civilian products, FH factory has made good economic and social benefits, and widen the space of survival and development.By discussing the difficulties and opportunities faced by FH factory, and the development and research for innovational products, this thesis reveals that the development of modern enterprises should be depended on the innovation of products. The structure of thesis is as follows:Chapter I, Introduction. In this chapter, the author has outlined the research background of the new product, necessity, significance of the research, content and method of this research.Chapter II, Introduction and Overview of FH factory. In this chapter, paying special attention to challenges and opportunities faced by FH factory, deeply analyzes the importance of innovation to FH factory and the achievements made from products innovation. The author illustrates that only innovation can make enterprise invincible to competitors in market economy.Chapter III, the Strategic Analysis of Product Innovation. In this chapter, emphases are put on the research of the general development strategy, with a large number of data and diagrams to expound and conclude at large.Chapter IV, constitution of Innovational Strategy. Being the affiliated strategy of products development, focusing on the orientation for FH factory's products innovational strategy, the writer puts forward FH factory's products innovational strategy.Chapter V, Practice of Innovational Strategy, this chapter illustrates the importance of orientation of innovation strategy with D project as a example; sets consideration for the problems that should be paid attention during products innovation in future, then brings forward the notion of lasting innovational development.Based on the analysis and research of the relative problems in procedure of product innovation, the author hope this thesis can provide some ideas to the development of FH factory, and can play a promoting role in the improvement of product innovation.