| In the field of industrial design,bionic design is the major method that designersare willing to adopt,especially in the car design.Until today,we find that most cardesign is from nature.Since the advent of bionic design, this method attracts designers’ attention.Almost all the products are designed from nature.For the abuse of the bionic design,we start looking for new ways to solve this problem.So, this leads to the emergence ofsymbolic design.The main point of this article focus on the bionic concept of product design, Weexplain the symbols, principles, categories, and firstly begin with the field of cardesign, so we analyze the expression in the bionic products. and then we combine therelevant knowledge of product Semiotics with many practical cases on this subjectdiscuss and elaborate specially on the expression form of semantics. The researchfocuses on how to communicate the semantic features of the product and findcorrelations between the prototype and human being.This article looks at the cars as the best medium that will convey semantic.Through the forms of simplifyã€abstract and association, we transform traditionalã€surface bionic form to the metaphysical design form that can express the deep meaning,special semantic. This design approach can be used as evaluation criteria for the bionicdesign.But we disappointedly found that relevant criteria on the eveluation of the cardesign has not been set up specifically and systematically. In bionic design, everyonehas different thinking, different expression, so this will lead to a result that we come todifferent conclusions. Through the studying of this article, we design bionic cars withpoint of semantics, this design can Demonstrate both the character of future prototypeand content of products. And with the interaction of human and machine, bionicproducts become the best medium between future and human beings. So, semanticsproducts not only express the form, but also convey the spirit. |