The Promotion Strategy In Regeneration Of Urban Village In Shenzhen: A Case Study Of Dachong Village

With the current land crisis in Shenzhen city, it has become an important develop andtransform work for Shenzhen to regain land from land reserves and improve the city’sfunctions.After many years of regeneration practice, a lot of practice cases were restricted by theproblems of dealing with illegal behaviors, unreasonable compensation requirements, lack ofupgrading motivations, etc., which all severely held regeneration from going smoothly. But asto the regeneration strategies that the academy has long concerned, most of the currentresearches just focus on the macroscopic theories. There is a lack of recognition to thereasons the approaches to solve these problems, and the main motivation of regeneration isnot paid enough attention either in theoretic studies or in regeneration practices.This paper firstly reviews the main research results on urban villages’ regeneration, andconcludes that the academy has a broad research on regeneration strategies, and has studiedsome practical strategies like capital operation, rebuild mode, management mechanics, etc.,but there’s still a lack of study for systematical regeneration strategies in differentbackgrounds.Urban villages locate in different areas and cities of different development stages, andeach of them has its own uniqueness. But the current regeneration strategies don’t have atargeted study on Shenzhen’s development history, so they won’t be all applicable forShenzhen. Based on this the author proposed this paper’s research direction and objectives.This paper firstly investigates and studies the history of Shenzhen’s urban villages, andbased on the conclusion on policies of different stages and the current regeneration conditions,the paper analysis the background and environment of Shenzhen’s urban villages’regeneration. With the comparative analysis of practice cases, and the command of economy,sociology, and management, the paper tries to accomplish a critical thinking and analysis ofthe existing problems in regenerating urban villages and thus rethink the experience andlessons from Shenzhen’s urban villages’ regeneration.Based on the study of game theory, the paper focuses on analyzing the typical case ofregenerating Dachong Village. With the further study of the interest groups of regeneratingurban villages, it analysis the logic and methods of structure the balance system in the processof Dachong Village regeneration, and the strategies to solve the problems of illegal behaviors,property upgrading, creative relocating methods that affect promoting the regeneration.At last, based on the analysis of Dachong Village’s affective strategies and remaining problems, this paper proposes systematic strategies suggestions on how to structure balancingmechanics, build management system and improve the policies. Hope this paper can provideuseful references for future urban village regeneration projects.