Research On The Design For The Entrance Of Shopping Mall Based On Behaviors And Evaluation

How to design a wonderful entrance for a Shopping Mall has been become a dramatically topic nowadays. After analyzed consumer’s evaluation and also their moving characteristics, this dissertation discussed a rational design method for the entrance in a Shopping mall. Both questionnaire method and behavior observation method were employed in this dissertation.Four sections were divided in this dissertation. Section one introduced the elements of space for the entrance of shopping mall based on transport system, commercial plaza, Supporting facilities and building facades. Then, the space of entrance for shopping mall has been classified via their differences on flows, plans and sections. In section two, questionnaire was employed for collecting consumers’ evaluation on the entrance of the shopping mall which they used. Then the quantitative method was used for analysis what the same point between the spaces of the entrance and consumers’ actually demands. In addition, Factor Analysis was used for seeking the main factors which affected respondents’ evaluation on the entrances of shopping mall. In section three, behavior observation was employed for collecting customers’ flow changes and moving character tics. On the ground of the data, some suggestions on the designing for entrance were given in this dissertation. Based on the former theories in this dissertation, Section four imitated a real project in Rizhao which in Shandong Province. SD method was used for comparing and discussing on scheme.Based on the research which related to these four aspects, this dissertation analyzed the association between the space of entrances for shopping mall and consumers’ actually demands from Psychology aspect. The summarized date in this search can also be used in the further research. In addition, the suggestions which were given in this research mean a lot in designing the space of entrance for shopping mall.