Research On Situational Shopping Mall Design

As a product of urbanization development to a certain height,the shopping center also conveys the level of development of a city’s business,culture and economy.With the advent of the "Internet +" era,the rise of e-commerce,logistics,and sharing economy,in the face of ever-changing social development,people’s lifestyles are not satisfied with traditional material consumption,but are more focused on spiritual consumption on the basis of material consumption.The type of dual consumption.Under the background of the full support of the national policy for the cultural industry,the consideration of the future urban exploration and the transformation of the commercial space is the source of the case.Taking the design project of Shenzhen Zhongzhou Binhai Commercial Center as the starting point,the project integrates the four core elements of art,technology,business and nature,and brings new media technology into the living and consumption situation of people to create a business space for the future.Improve the convenience,selectivity and fun of the user’s shopping experience,and create a space that can satisfy the diversified consumption situation and life and shopping experience of the "Internet +" era.In-depth conceiving through field research,location analysis,case studies,etc.,and thinking and learning new media digital technology and business projects after one year of technology companies and design practice during J&A Business as a solution designer Combined feasibility analysis studies.In the course of practice,we constantly explore the various possibilities arising from the collision of technology and art design.Interdisciplinary and interdisciplinary design thinking from different angles.Norbert Schuez once suggested that “Architecture is the way to give people a foothold in existence.” How the relationship between the spirit and the physical function of the building in the building is related,this case needs to be constantly considered in the process of design research,practical and The “functional” scale is part of the “integrated system” of commercial buildings.In “Intentions in Architecture”,“the impact of the environment on people means that the purpose of the building transcends the definition given by the early functionalism”.Perception and symbolism are thoroughly explored,emphasizing that people cannot gain a foothold from scientific understanding.People need symbolic things,that is,"artistic expressions of life situations." [1] The design concept of this case is to present the living and experiential consumption scenes in a situational manner.The research significance of this case is to visualize the spirit of the commercial space and create a place of great significance to help people experience the shopping space more comfortably.The artistic charm.Through the art form and scientific and technological means,the design project of this case will become the green building and innovative building in the future city.Respond to national sustainable development strategies and innovation-driven development strategies.Through the deep thinking of architectural space and the "simultaneous" surrealism of new media technology to influence the development and transformation of future urban commercial space.Through the infinite imagination and creativity brought by offline shopping and online linkage,immersive experience and social sharing,the future of shopping malls tends to be more topical,sustainable and integrated.Bringing “scenario space creation” to traditional shopping malls Using experiential marketing to study how to integrate art,technology,business and nature into shopping centers.Bringing an impressive shopping experience to consumers,inspiring users’ emotional resonance through environmental art,and bringing people a deep shopping experience.Form a differentiated competition with the homogenized shopping space and call the city alive.