Regional Expression And Modern Presentation In The Packaging Design Of Local Specialty Products

Under the context of paying attention to the packaging of local specialty products nowadays, firstly this paper tries to combing related theoretical problems, secondly discusses related practical problems about the packaging design of local specialty products. To achieve this research purpose, I accessed lots of related documents, and then dug, tidied, classified, induced them to make the existing research achievements orderly. Meanwhile, collected related design works to improve casing support for theoretical discussion. In addition, in the process of this research, I investigated and surveyed on the spot combining with theoretical discussion and my own design practices to gain the first hand data and information. Finally, induced and deduced theoretically to form my own views on the basis of the former research methods.In the process of the modern design of the local specialty products’ packaging, inevitably concerns adherence to the local culture and the pursuit of modern. From this point of view, this paper tries to discuss the connotation of local design and modern design, the real reason why this two design ideas should be needed and the relationship between this two design ideas etc. Finally discusses the practice problem of combination of local design and modern design, including graphic design, packaging’ container modeling design, choice of packaging materials and how to combine the local design and the modern design.The innovation of this paper includes, discuss the dialectical relationship between local design and modern design, advocate the integrated using of the idea of local design and modern design, specially advocate respecting the local culture, standardly dealing with the packaging container, modernly handling those local materials in the context of the globalization.