Study On The Application Of Harbin Regional Cultural Elements In The Local Specialty Packaging Design

This paper takes the application of Harbin regional culture elements in the design of local product packaging as the research object,tries to inherit and absorb the essence from Harbin regional culture elements,through the transformation and abstraction of Harbin regional culture elements,then refine,merge,deconstruct and reconstruct to form a new visual symbol,breaking the inherent of Harbin regional culture elements.Form,establish a new order,give Harbin regional culture a new life,which not only helps to reflect the representative regional characteristics in the packaging of local products,but also enriches its deep traditional culture.The first chapter introduces the research significance and purpose of Harbin regional cultural elements in the design of special product packaging,and summarizes the research content of each part of this paper.The second chapter describes the regional cultural elements of Harbin,further explains and explains the related concepts of local product packaging design,and finally makes a correlation analysis between the regional cultural elements of Harbin and the local product packaging design.The third chapter is the key chapter of this article,mainly analyzing the specific application of Harbin regional cultural elements in the design of local product packaging.Focus on the extraction and evolution of landscape elements in the design of special product packaging,the extraction and reconstruction of European architectural elements in the design of special product packaging,the inheritance and borrowing of ice and snow sculpture elements in the design of special product packaging,and the excavation and innovation of Acheng prints elements in the design of special product packaging.Chapter IV is also the key chapter of this article,explaining the application value analysis of Harbin regional cultural elements in the design of special product packaging,mainly analyzing the cultural value,aesthetic value and economic value of its application.The fifth chapter is the conclusion and outlook of this article.This paper is devoted to the theoretical and practical research on the application of Harbin regional cultural elements in the design of local product packaging.Firstly,the Harbin regional culture is interpreted,and the essence of Harbin regional cultural elements is tried to extract,and Harbin regional cultural elements are fully explored.By combining different types of Harbin regional culture elements with modern design in the visual representation and application method of local specialty packaging design,this paper strengthens the urban memory of consumers in Harbin,plays a role of continuation and inheritance of the regional culture of "Chinese-Western Combination";by starting from the real psychological needs of consumers,it forms the design concept of "people-oriented",and increases The brand value of local products in Harbin can better highlight the unique features of local products themselves.By grasping the core characteristics of the dual expression of "shape" and "spirit" in the regional culture elements in Harbin,the internal relationship of "shape but spirit" can be established to promote the convergence and progress between regional culture and local products in Harbin so as to achieve mutual benefit and win-win between them.