The Research Of Commercial Complex Interior Space And Environment Under The Transformation Of Consumption

Chinese urbanization, urban internationalization has become an inevitable trend for the future development of China as a whole, promote the development of China’s urbanization process will continue, the gradual intensification of the urban functions, the economic model gradually diversified commercial real estate to become the most leading and pulling The power of the industry. With the phase adjustment of the real estate market is relatively saturated, asset type, and operating commercial real estate, especially commercial complex will no doubt be to stimulate consumption and investment driven by the engine, commercial complex to become the main engine of China’s urbanization. At present, research on the commercial complex is at the exploratory stage, how benign the reasonable development of commercial complexes we need to address the problem.Chapter II from a historical perspective on the overview of the development of Chinese and Western business culture and business space. The two biggest problems facing China’s business culture and the development of commercial space, from multi-polarization patterns of consumption and a wide range of shopping analysis. Subsequently, the background of China’s commercial complex.The adjustment of the urban structure led to the function of the commercial space revolution, building society and socio-cultural mechanisms are produced by large commercial complex social and cultural background. Commercial complex to become the most popular, the most advantages and the potential of commercial building space, a direction of development of modern commercial buildings.The third chapter discusses the related concepts of consumer behavior, the diversification of consumer behavior analysis and, from a different angle definition and classification of consumer groups, and then analyzed by the entire micro-decision-making process in the consumption process, and the effect of long-term use of consumer behavior consumer sites derived from the consumer behavior process, the parties also consumer behavior put forward new requirements for the commercial complex interior space, and environmental design.Chapter VI of the internal environment of the commercial complex to create a separate discussion does not mean that space and the environment in the design process is the main line of two parallel, but highlights the importance of the environmental design of the commercial complex. Departure from the sensory experience through the senses vision, hearing a description of the acoustic environment of the internal environment, the light environment, color creating the environment the way a comprehensive exposition. The transition from consumer demand for action to consider the interaction of leisure shopping experience the business environment for the user to create a full range of space pleasant.Chapter VII operation drill through actual case, combined with the actual case summary. Looking to the future development trend of the commercial complex space environment.