The Optimization Research On Sources Of Goods Management Of Luoyang Train Operation Depot In Zhengzhou Railway Bureau

In recent years, the logistics quantity in the national continued to rise with the rapid development of modern logistics industry in our country. As the important part of the modern logistics industry, the national amount of cargo transport increased year by year, but the amount of cargo transport decreased year by year in Luoyang train operation depot. For the current situation of intense competition in the logistics industry, this paper researched on optimizing the railway customer management, improving the railway market competitiveness in maximum extent, reducing the sources of goods loss, ensuring the sources of goods continued steady in Luoyang train operation depot and getting to maximize the operating efficiency using all kinds of customer relations theory, marketing theory, transportation organization theory, market analysis theory and the knowledge of learning in MBA. Meanwhile, optimization programs used the customer management, marketing and organizational behavior in the unit’s sources of goods management.This paper analyzed the reasons of the decline in connection with the loss of goods in Luoyang train operation depot, combining with the requirements of the Ministry of Railways on transforming operational mechanisms and according to the situation of regional economic and enterprise development. The reasons contain insufficient of vehicles and motorcycles, saturation of transport capacity, uncertainty of customer relationship management and disconnect of marketing and production etc. In connection with these problems, this paper analyzed the environment of sources of goods management around customer relationship management, proposed principles and ideas to solve the loss of freight, formulated forward steps and proposed solutions including superior support, optimizing production, developing new transport products, improving the assessment and evaluation and improving the quality of service. At last, the existing problems and difficulties were identified and the paper was perfected and corrected through market research.In accordance with the ideas of business management, this paper analyzed and researched sources of goods management based on Luoyang train operation depot combining marketing and the development of the logistics industry. The optimization program which is proposed in this paper has a practical significance to the enterprises, promotional value in Zhengzhou Railway Bureau and reference for the development of modern logistics industry and the railway industry.