The Study On The Rice Farmer’s Agricultural Technology Application Behavior In Jinagxi Province

China’s farmers to small family farmers mode of production and management, this study will be based in Jiangxi Province household questionnaire survey, from the farmers’ demand for agricultural technology perspective, their own factors applied agricultural technology to farmers, farmers agricultural technology application behavior influencing factors andthe tendency of the farmers applied agricultural research. Research:1.Farmers application behavior factors:age, family size, educational level, the amount of labor, income levels, farm incomes and the amount of the farmer type, farmers identity of their own factors, drawn from age, education level, the amount of labor, farm incomes and the amount of factors such as rice farmers agricultural technology to their own factors.2.Decision-making preferences and economic benefits of agricultural technologies, farmers in rice cultivation, the surrounding farmers driven technology demonstration households, the easy part and factors, and agricultural technologies save time, save labor, save money, yield, good quality, simple-to-use, environmental protection and other factors.3.Rice farmers on agriculture technology to produce more self-serving tendency, the tendency of farmers:save labor, money, provincial, technical reliability, can increase yield, have the ability to use the village facilities to support the Government promote unity, in use, can lead to economic income, subsidized agricultural technology, improve the environment. The farmers of the province, labor, money, output and can bring a strong preference of the five factors of the economic income.4.Based on the difficulties of farmers in agricultural technology in the design of the questionnaire were statistically analyzed rice farmers in Jiangxi Province of the major difficulties of the application of agricultural technology factors:new technology I do not know how to use and does not understand the new technology, the application of agricultural technology requires a lot of the costs The lack of tracking and monitoring, agricultural sales problems, their own culture to the level of restrictions, the infrastructure is unsound, difficult to obtain relevant information on agricultural technology, the application of new technologies are required to pay support, no one application of agricultural technology. Own cultural level to limit the application of agricultural technology requires a lot of cost and infrastructure does not sound that three factors are the main difficulties of farmers applied agricultural factors.According to the research, this paper presents the corresponding countermeasures and suggestions:l.to strengthen education and training of rice farmers, increase the rate of rejuvenation of the agricultural technology groups;2.exemplary role, and enhance scientific and technological demonstration households, village cadres, and comprehensively improve the income level of farmers;3.combination of household characteristics, the implementation of reliable and easy-to-use agricultural technology;4.government-led research integration, strengthen rural infrastructure;5.the development of the rice farmers Association of agricultural technology, improve the land transfer market.