Studies The Analysis Of Farmers' Adoption Behavior In Loach Breeding Technology Promotion-Taking Ganyu Area Of Agricultural Loach As An Example

Currently,technological innovation is the power to promote the development of agriculture.However,the problem of the low conversion rate of modern agricultural science and technology has a direct impact on the development of modern agriculture.Farmers are the main part that the agricultural science and technology achievements transform into productivity and put into practice.This thesis summarizes the related research at home and abroad,based on the theory of participatory development,the theory of planned behavior and the theory of interactive ritual chain,chose the famers in Linan of Zhejiang Province as research object,took the status quo of prevention and treatment of carya cathayensis canker disease as the starting point,and designed a questionnaire to interview these farmers systematically.It deeply analysed the characteristics and influence factors of adoption behavior to prevent and cure carya cathayensis canker disease,and revealled the intrinsic behavior mechanism of new technologies which farmers accepted and adopted.This will bring a new understanding of the development of hickory industry in Linan and will also benefit the improvement of agricultural technology diffusion efficiency.In the empirical analysis section,this paper used 228 valid research data from five villages and towns of the main hickory produce areas in Linan,adopted statistical analysis methods to analyze the behavior of farmers under different control techniques,researched the problems that influenced them to use the technology to prevent and cure the carya cathayensis canker disease at the same time,and used relevant theories to analyze the behavial factors,then makes the appropriate countermeasures and suggestions and came to the following conclusions: First,young farmers with higher living income and larger planting size have higher willing to adopt new technologies;Second,cultural quality and occupational level of farmers are closely related to their willing to adopt prevention and treatment technologies;Third,the effect of prevention and treatment of carya cathayensis canker disease is also related to the willing of farmers;Fourth,the degree of understanding and mastery of agricultural technology extension workers on prevention and control technologies influences the adoption effect of farmers.