| The movie is the twentieth century the greatest and most influential one of the invention, from birth,so far, has a history of over one hundred years, it was in the human society activities plays very importantrole. The movie propaganda way has a lot of kinds, movie posters as the first to one of the most directpublicity media, characterized by The Times, bearing the change and development of the movie. It is thecomprehensive reflection of the era of economic, political, and cultural; Also reflect a painting, era ofdesign miniature, has the irreplaceable important position. Someone says: movie posters of the movie is apiece of calling card, one of the advertising, is the movie contents and topic highly concentrated product. Agood movie posters can improve the artistic grade of film, become a movie content showed a culturalsymbolic representative, can even as a concept as a vehicle for communication, and can be differentregional and cultural background convergence thoughts through the graphical way to communicate directlybetween the heart.The different times, people, the experience of beauty have different understanding and theunderstanding, and aesthetic in the changes of The Times, also can put a different new requirements. Thechanges of The Times is the embodiment of the era culture, in every age has its characteristics and thespecific cultural phenomenon, in all area has different ways, in political, economic, and cultural has adifferent reaction, and so, people’s aesthetic demand reflects the overall features of The Times at that time.The whole of the20th century Chinese movies, has experienced from the silent to audio, from blackand white to color, from analog to digital, from tradition to modern technology revolution process. In theseveral different phase of development, China’s movie with national modernization process, with a uniqueimage expression, and records the China, the change of society become a favorite form of massentertainment. Movie posters as a movie’s derivatives, in the different historical period, playing animportant role. In addition to movie posters itself is delivering information, art aesthetic and historicalcultural function, movie posters, as a kind of popular culture, at each stage of the function with differentcharacteristics in history stage.The new century Chinese movies into the unprecedented development period, the film’s commercialtrend, become the mainstream of the film industry development, at the same time also contributed to the film industry. Movie posters is the important role commercialized operation, more and more get theattention of film company. And as a style of art, film posters both subject to beauty rule; At the same time,as a kind of effective mass media, and be responsible for formulated national ideology mission, tripleidentity intertexture, new century of China film presented a kind of diversity to, all kinds of movies formcoexist in the state, the choice of their movie operation strategy and movie consumer market, for his ownsurvival positioning.Examines contemporary Chinese film, face the accession to the WTO, China urgently looking forwardto change the current film industry movie box office downturn and eager to deal with the worldenvironment state of mind, not have answers to cope with the pressure, but seek to make a change. That atpresent domestic film appeared on the market, poster design identical, plagiarism, and star\"big head as\"phenomenon; Movie poster design excessive pursuing business value lack of artistic aesthetic, posterdesign stereotyped, the phenomenon such as secularization is very serious.Facing these problems, from the source should be solved, attach importance to the movie poster design,will the industry standard operation. First, as a designer, should strengthen the professional knowledge andthe improvement of their own culture, pay attention to detail design, timely communication with thecustomers explanation, strive to achieve the business and the perfect combination of art; To takeresponsibility for their work, don’t feel free to copy other works. Poster design to comply with Chineseaudience’s aesthetic, will poster design localization, nationalization. Second, as a customer, the filmcompany ought to notice poster design work, training professional poster design talents, strengthen theinternational exchange and professional learning, to foreign countries for reference, set the standards, letdesign personnel involved in the film’s production of. Poster design is that the entire movie marketingsystem is the important one link in, for making a rigorous process of posters of standard, keep improving.In the movie, the former, stylist shall join the team film creation, communication, actor and directordialogue, specialized production. Stylist is in understanding, enough information and material, then afterrepeatedly meditate, research, creation gives can represent movie posters of the soul. The whole process,need to have a set of complete mode, process and standard operation. In the process of poster design, thefilm company shall respect the designer’s opinion and the suggestion, timely communication, to believe thatits professional, more white space to the designer to design. In the background of globalization of the concept of the obvious difference, looking for the world ofgeneral expression language is Chinese film movie the survival of the basic requirements, the movie posterdesign should also pay attention to the strategic research. Transformation idea, the group of the filmindustry, such as the combination of film and television, and pay attention to the film products production,increasing investment domestic large claims and low cost of national film creation and so on, are based onthe globalization thinking transformation, and on the basis of face globalization, strengthen communicationand good at correspondence, China is the only movie must go on. Chinese film of unremitting creation,globalization consciousness in the minority, self-reliance self-sufficient characteristics as the foundation,the integration of innovation in the21st century in China film will leap in art to a new stage. In thebackground of globalization, the Chinese film poster design should have artistic quality, diversified, culturefusion and the trend of internationalization development.According to data from the collection, for film poster design research mostly in the history of filmposters, style, expression or a visual element, the research content includes: posters of visual elements ofthe text, graphics, the use of colors; The three elements of combining ways and visual effect, etc. Studyignored movie posters in the different historical period of the social background show the culturalconnotation and aesthetic to the body, lack of the current film poster design and analysis of the advantagesand disadvantages of the present situation, and the future development direction of the research, and thiskind of research is more realistic. Therefore, in view of present movie poster design of the present situationand the existing problems and the insufficiency, trying to explore the causes of phenomena caused by these,depth analysis solution.This paper on lots of and movie posters relevant literature, journals, academic papers, works andnetwork information, movie posters etc material, and on the basis of selecting representative movie postersfor analysis. Research scope in China since the liberation from the movie poster design, poster of theevolution of the function, in order to comprehensive and accurate. This article is to seek lead to movieposters functions reasons; Analysis of modern Chinese movie posters in the background, present situationand development trend. We hope that this paper written for our country to the movie poster design makesome contributions to the movie poster design positive and rapid development of all poor power. |
PDF Full Text Request