The Analyse Of The Development Of China Movie Posters In The 21st Century(2000-2015)

As one of the important means of movie propaganda, movie posters, from its creation till now has one hundred years history, it records the development of cinema, reflecting the unique cultural and aesthetic connotation. Movie poster also could reflect a very distinct times, if you want to understand the historical background and cultural development of an era, which could be reflected from movie posters of that period.This paper focuses on the development of the movie posters in 21 st century(2000-2015). Which is as a clue of this time period, with the general characteristics of movie poster to do research, and this paper elaborated from the generation of movie posters, and it is in the light of this era’s movie poster examples, combined with the various aesthetic theories of movie posters of this period to be analyzed and to find the present situation of the movie poster design, to identify the problems and causes, and proposed some solutions.In the first chapter, the paper on the origin of the movie poster made some comb,And the functions and classification of movie posters was simple introduced. Then in the second chapter, several stages were divided according to the changes of the development of the movie poster, and the present situation of the several stages about movie posters were simply described;Then the third chapter, as the focus of this article, which described the background and style characteristics of the development of the 21 st century’s movie posters, and respectively from the movie posters’ graphics, text, color, format, totally four aspects to show this art expression in this period, and to conduct research with examples;Finally the paper based on the previous analysis to identify the problems and causes of this period’s movie posters and strongly to explore the causes of these phenomena, deep to find out solutions.In this paper, with a large collection of movie posters, and the related books, online materials, books, etc., also lists the representative movie posters to do research and analyze, and to sort out the development context of the movie posters from the 21 st century, and made some predicted of the movie posters’ future trends.