On Hollywood’s Global Development In Perspective Of The Cultural Imperialism Theory

In the1960s, with the rise of post-colonialism thoughts, cultural imperialismtheory has become a focus in the field of cultural research. Based on the inequalitybetween the western powers and undeveloped countries in the fields of politics andeconomy, the cultural imperialism theory indicates that the western nations havedumped their ideological and cultural products to the undeveloped countries with theiradvanced communication technology. By doing so, the westerners have furtherenhanced their political and economic strength. The cultural imperialism theoryemphasizes that the people of undeveloped countries would be easilyspiritually-controlled by the western cultural products through the mass media.Being one of the most important export products of America, the Hollywoodmovies have served as a vanguard for American cultural imperial. The author paysattention to Hollywood movies under the perspective of cultural imperialism in a wayto analyze the frame and core components of the Hollywood Imperial. The author istrying to figure out what has contributed to Hollywood’s success.When heading towards globalization, whether Hollywood’s cultural imperial beweakened or be strengthened is also a focus of discussion in this paper. The authoraims to indicate what should be alerted and what could be learned from theHollywood Imperial, thus to find a way for those countries whose movie market hasbeen occupied by Hollywood to develop its own film industry.