Animal Graphics In The Modern Poster Design

In recent years the graphic design work appears in the animal graphic number has far more than any other times, and forms are diversified. Animal as a graphic for modern graphic design infuse vigor at the same time, has become a phenomenon exists in the visual culture fields. Modern poster use animals to eliminate the audience and the gap between the theme appeal, make people produce close move, and then strengthen communication and achieve the desired effect, and has the affinity, interest, recreational, and unique performance area, can become the poster information carrier, the use of animals in the poster of the most important strategy is to make it to have fun and related to the theme characteristics, animals in the cognitive and emotional level image and the audience occurrence function, can obtain product effect of the appeal effect.This paper, from the modern poster design of animal graphic concerned for emotional reasons, convey the animal graphic poster, service animal graphic elements in the wide application of the poster design, animals in the modern poster design graphic application of innovative four discussed. Through the elaboration of animal image social status, analysis, the audience and animal’s designer closely. The poster to the theme to "is the service, how to use the animal graphics rich semantic poster theme will be more perfect embodiment, is the research direction. This paper first heavy study animals as graphics in the application of good modern poster design, think it is important that borrow animals communicate the theme of the poster graphics significance, the contents of the design sublimate expression. This paper in the innovation of the animals as a graphic design elements, using the psychology, communication, design aesthetics science crossover, this paper discusses the application of modem poster design.This paper is divided into five chapters.The first chapter for this paper introduced the contents, the main topic of the aim and meaning, the domestic and foreign research current situation, the methods and steps of the place of innovation and the papers were discussed.The second chapter is one of key section of the paper, based on the analysis of the phenomenon, think that animals as graphics in modern poster design, can be widely used for three reasons:one of the performance for the social factors, the natural environment and social environment interaction on the impact of animals, human health Angle, from ecological balance, and value concept and legal Angle reflection:only protected animal, can be more effective to protect man himself. Animal protection concept has established, human animals take all kinds of measures, designer to the present situation of the animals living attention focused on to "protect animals" the theme of the refining, makes the animal protection theme poster art become trend. Second, the "80" for the love of animals after the crowd. The1990s began to appear the social collective children of the trend, cartoon graphics become main adornment element of dress, adult love object of join the "cute" element, the cartoon animals image as teddy bear, KITTY cat as "80" crowd in the process of growth after the essential part of. The animal world "TV show hits, and plane and media advertisement with animal stars endorse products of various forms of animal advertising, more deepening people’s love for animals; Third, the animal as graphics in the poster design have appeared in the necessity. Animals in the poster themes of easy for people produce kindness to product communication effect of effect.In the third chapter discusses mainly for emotional communication service animal graphic poster. Face the audience poster design requirement stylist for the audience the emotion factors are analyzed, and the poster works show people’s emotion is a state of mind, people watch the poster works by defining and not their own physical and psychological factors influence. Understand the emotional process, in view of the different age of the audience choose different meaning of animal graphics, can reflect "people-oriented" design principle.The fourth chapter basically study animals graphics in modern poster design to the wide application, use case study and the descriptive study combination of integrated research methods, master the theme of the poster background, idea abstraction, the selection of animal graphic analysis, this paper discusses the animals as the poster graphics in application of advantages, application mode and the processing technique, the purpose is to summarize modern poster design of animal graphic creative method, so as to provide some modern design theory and reference.Chapter5through the study of animals in the design of modem poster graphics in the application of innovative, through a large number of examples in this modern design trend influence, the animals and the Latin alphabet, animal graphic image vector graphics and the combination of new poster design, and the future of animal graphic design posters make outlook:on the one hand, strengthen the emotional animal graphic poster design, catering to the emotional needs, to adapt to the needs of the culture communication, on the other hand with digital technology to create more splendid animal graphic poster.